Leading the digital transformation in Out of Home advertising since 2018
Traxx Technology Ltd, incorporated in 2018, is a leading Advertising Technology Service provider specializing in Out of Home (OOH) and Digital Out of Home (DOOH) solutions.
We are led by thought leaders in Out of Home solutions, both for static and Digital OOH. Our expertise and innovation in the industry ensure that brands and media owners maximize their advertising potential through cutting-edge technology.
Through our strategic partnership with Moving Walls, we are at the forefront of enabling Programmatic Digital Out of Home (pDOOH) solutions across East and Central Africa.
Comprehensive solutions for the OOH and DOOH ecosystem
We maintain and upgrade LED and LCD Digital Screens to ensure optimal performance and longevity of your DOOH assets.
Deploy state-of-the-art Programmatic Digital Out of Home capabilities to maximize reach and revenue potential.
End-to-end management of Digital Out of Home Networks for media owners seeking comprehensive solutions.
Installation and integration of modern, Programmatic-ready Content Management Systems for seamless operation.
Ensure your campaign is deployed as planned with our comprehensive Out of Home Audit and Monitoring services.
Access industry-leading data on OOH Share of Voice to optimize your advertising strategy and investment.
Empowering media owners and brands through technology
Traxx Technology Ltd is the appointed representative of Moving Walls in East and Central Africa.
Through LMX by Moving Walls (Location Media Xchange), we provide comprehensive enterprise software solutions for Out-of-Home (OOH) media owners, automating inventory management, booking, content management, and measurement tools.
The platform enables media owners to digitize their inventory, optimize availability across multiple sales channels, and enhance revenue generation through programmatic capabilities.
Real-world impact of programmatic DOOH campaigns
McDonald's used Programmatic DOOH to change its ad creatives based on real-time weather conditions.
Result: 17% increase in store visits in targeted locations.
Coca-Cola leveraged Programmatic DOOH to target young audiences based on foot traffic data.
Result: Over 50 million impressions with a high engagement rate.
Nike's Programmatic DOOH ads changed dynamically depending on location and time of day.
Result: Increased customer interaction and higher in-store sales conversions.
Programmatic Digital Out of Home is the future of outdoor advertising. Partner with Traxx Technology Ltd to harness its full potential and maximize your brand's impact.
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